• Aditya Kaushal

Vitamin D Supplement Market and Covid-19

Vitamin D is fat-soluble and found from different sources like natural synthesis through sunlight, few foods & plants, fortified foods, and dietary supplements. Vitamin D is essential for health as its deficiency can cause rickets in children, Osteomalacia & Osteoporosis in adults, hypoparathyroidism (low levels of parathyroid hormone or PTH), and hypophosphatemia (electrolyte disorder which causes a low level of phosphate in the blood) or upper respiratory tract infection.


Vitamin D has other body roles too, including modulation of cell growth, neuro-muscular and immune function, and inflammation reduction. The two primary forms of Vitamin D found in supplements & fortified foods are D2 (ergocalciferol) and D3 (cholecalciferol). Both increase the level of vitamin D in the blood. D2 is sourced from plants and natural yeasts & mushrooms, while D3 is sourced from animals. The trend of becoming vegan and vegetarian in many countries will support the market growth for D2 over D3, where D3 accounts for the largest market share.


Vitamin D market
Do you get Enough Vitamin D in your Body??

Pre-covid19 impact, the market for vitamin D supplements increased at a CAGR of 6.75% during the period 2014-2019. Dietary supplements were required to some groups to meet the daily needs of Vitamin D in the body. These groups include the breastfed infants, older adults, people with limited sun exposure, people with dark skin, people with inflammatory bowel disease and other conditions causing fat malabsorption, people who are obese or who have undergone gastric bypass surgery, etc.


The major regional market for vitamin D is North America, followed by Europe, South America, Asia-Pacific, and Middle-East & Africa. The driving factor for higher vitamin D consumption is the higher deficiency level due to lack of sun exposure & diet in the region. Vitamin D supplements play a significant role in the better functioning of the immune system. The government in different countries has given guidelines for minimum & maximum intake levels of vitamin D through supplements either through fortified food or dietary supplements. The increase in the aging population and the awareness initiatives by governments & non-government organizations have also supported the market growth in the last few years. Asia-Pacific region had a comparatively lower consumption market for vitamin D. However, the market trend shows the high potential market and continuously increasing demand with majorly beverage products with vitamin D ingredient and vitamin D supplement.

Vitamin D daily dosage as per age limit | AKI Research
Vitamin D per Day in micrograms (mcg) and International Units (IU)

During the Covid-19 pandemic, the consumption market of vitamin D is witnessing very high growth. The overall estimated growth rate for the global consumption trend of Vitamin D supplements in the year 2020 is 17.85%. This sharp increase in growth in the year 2020 is because of the COVID-19. According to various researches to covid-19 patients in different regions, it was found that the patients with a low level of Vitamin D were affected the most, and their mortality rate was higher too. This could be one reason European countries like Italy, where there was a very high deficiency level of vitamin D, were worst affected by the pandemic. Scandinavian countries and other northern European countries where the Vitamin D level was higher due to vitamin supplements and diet as cod liver oil, the covid19 impact was less. In the United States too, the level of deficiency of vitamin D was higher and so was the level of covid-19 impact. People with dark skin too require the intake of Vitamin D supplement as the pigment melanin reduces the skin’s ability to produce vitamin D from sunlight.


By form type, dry form registered the highest market share due to its easy storage, stability, and convenience to use in a wide range of other products. By application type, food & beverage, and pharmaceuticals are among the major applications segment.


Global Vitamin D Supplements Market 2014-2025 | AKI Research

Post covid19 pandemic, the vitamin D market is estimated to grow at a CAGR of 7.46% over the period 2021-2025. The Asian region is estimated to have the highest growth rate in 2020 and over the forecast period 2021-2025. Demographic factors contribute much to the epidemiology of Vitamin D deficiency. The changing lifestyle in developing & developed countries where the younger population are spending more time indoors, and older people have less exposure to sunlight, will have higher deficiency level of vitamin D. Increasing awareness with the cause of COVID-19 will also drive the market for vitamin D.


The vitamin D market is highly fragmented and has tough competition among the international & regional players. Some top companies include Koninklijke DSM N.V., BASF, Amway, Fermenta Biotech Ltd, Pharmavit, Pfizer, GlaxoSmithKline plc, General Nutrition Centers, Inc., Alkem Laboratories, Cadila, Abbott, PHW Group, etc.

Vitamin D Supplement Market Report Sample | AKI Research