Vitamin D Supplement Market and Covid-19

Updated: Sep 22

Vitamin D, which is fat soluble and found from different sources like natural synthesis through sun light, few foods & plants, fortified foods, and dietary supplements. Vitamin D is very important for health as its deficiency can cause rickets in children, Osteomalacia & Osteoporosis in adults, hypoparathyroidism (low levels of parathyroid hormone or PTH), and hypophosphatemia (electrolyte disorder which causes low level of phosphate in the blood) or upper respiratory tract infection.


Vitamin D has other roles in the body too which includes modulation of cell growth, neuro-muscular and immune function, and reduction of inflammation in body. The two major forms of Vitamin D found in supplements & fortified foods are D2 (ergocalciferol) and D3 (cholecalciferol). Both increase the level of vitamin D in the blood. D2 is sourced from plants and natural yeasts & mushrooms, while D3 is sourced from animals. The trend of becoming vegan and vegetarian in many countries will support the market growth for D2 over D3, where D3 accounts the largest market share.


Do you get Enough Vitamin D in your Body??

Pre-covid19 impact, the market for vitamin D supplements were increasing at a CAGR of 6.75% during the period 2014-2019. Dietary supplements were required to some group to meet the daily needs of Vitamin D in the body. These groups include the breastfed infants, older adults, people with limited sun exposure, people with dark skin, people with inflammatory bowel disease and other conditions causing fat malabsorption, people who are obese or who have undergone gastric bypass surgery, etc.


The major regional market for vitamin D is North America, followed by Europe, South America, Asia-Pacific, and Middle-East & Africa.The driving factor for higher consumption of vitamin d is the higher deficiency level of vitamin D due to lack of sun exposure & diet in the region. The vitamin D supplements plays a major role in better functioning of immune system. The government in different countries too has given guidelines for minimum & maximum intake levels of vitamin D through supplements either through fortified food or dietary supplements. The increase in the number of ageing population and the awareness initiatives by governments & non-governments organisation have also supported the market growth in the last few years. Asia-Pacific region had comparatively lower consumption market for vitamin D, however, the market trend shows the high potential market and continuous increasing demand with majorly beverage products with vitamin D ingredient and vitamin D supplement.

Vitamin D per Day in micrograms (mcg) and International Units (IU)

During the Covid-19 pandemic, the consumption market of vitamin D is witnessing very high growth. The overall estimated growth rate for the global consumption trend of Vitamin D supplement in the year 2020 is 17.85%. The sharp increase in growth in year 2020 is because of the COVID-19. According to various researches to covid-19 patients in different regions, it was found that the patients with low level of Vitamin D was affected the most, and their mortality rate was higher too. This could be one of the reason that in European countries like Italy, where there was very high deficiency level of vitamin D was worst affected. Scandinavian countries and other northern European countries where the Vitamin D level was higher due to vitamin supplements and diet as cod liver oil, the covid19 impact was less. In United states too, the level of deficiency of vitamin D was higher and so the level of covid-19 impact. People with dark skin too require the intake of Vitamin D supplement as the pigment melanin reduce the skin’s ability to produce vitamin D from sunlight.


By form type, dry form registered the highest market share due to its easily storage, stability, and more convenient to use in a wide range of other products. By application type, food & beverage, and pharmaceuticals are among the major applications segment.


Post covid19 pandemic, the vitamin D market is estimated to grow at a CAGR of 7.46% over the period 2021-2025. Asian region is estimated to have the highest growth rate in 2020, and over the forecast period 2021-2025. Demographic factors contribute much in the epidemiology of Vitamin D deficiency. The changing lifestyle in developing & developed countries where younger population spending more time indoors, and older people has less exposure to sunlight, will have higher deficiency level of vitamin D and the awareness with cause of COVID-19 will also drive the market for vitamin D.


The vitamin D market is highly fragmented and has a tough competition among the international & regional players. Some of the top companies includes Koninklijke DSM N.V., BASF, Amway, Fermenta Biotech Ltd, Pharmavit, Pfizer, GlaxoSmithKline plc, General Nutrition Centers, Inc., Alkem Laboratories, Cadila, Abott, PHW Group, etc.


For full report, please visit the Industry reports section or mail us at sales@akiresearch.com or adityak@akiresearch.com or akiresearchandconsulting@gmail.com

Vitamin D Supplements Market Report key highlights:

  • Segmented by Analog Type, Form, Application, End-user, and Geography

  • Base Year: 2019, Estimated Year: 2020, Forecast: 2021-25 (Y-o-Y)

  • Past Years: 2014-2018

  • Market Share for 2019 & recent developments

  • Regions: 5 (NA, SA, EU, APAC, MEA) 

  • Country: 16 Major Countries + Rest of Countries in Each Region

  • Company Profiles: 12+ Major Companies

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